We've Changed Our Name

As The Salem Mission moved forward on its new path to end homelessness it became clear that our name did not adequately reflect the new purpose of the organization. The success of Lifebridge’s programs encourages us to become a leader in the expansion of those programs on a regional basis. To end homelessness, our programs need to be applied beyond the boundaries of Salem. While we honor our historic relationship with the Crombie Street Church and many other faith-based organizations, and continue to offer individuals an opportunity to live their faith, today we are a federally recognized public charity. We believe that we need a brand which is more indicative of our current structure and purpose.

In September 2008 The Salem Mission initiated a partnership with Salem State College that led to a four-month practicum for the school’s senior graphic design and marketing students, led by two instructors and overseen by the President’s office of External Affairs. Lifebridge worked closely with the students to orient them to Lifebridge and guide their aesthetic and branding proposals. The Board of Directors and Lifebridge’s senior management all agreed that Lifebridge was the most appealing and appropriate brand for the organization. The Board voted to approve the transition, beginning with a public announcement in November and becoming effective in January 2010.

The final product of the Salem State partnership is Lifebridge, and the current buildings constitute the Lifebridge Campus.

We chose this brand for the following reasons:

• The word “life” denotes the seriousness of the work conducted on our campus. We truly Do change lives.
• The word “bridge” connotes the process and activities in which we engage clients. We recognize that each client is moving from one “place” in life to another and we are central to that life transition.
• The word “campus” suggests an institutional, professional, and residential setting that includes many components. The word also connotes an educational setting, which is an area we wish to expand upon as our supportive services evolve.

The logo is a better representation of the culture we have created within the organization. The colors are energizing yet still conservative. The fonts used in the logo are professional, contemporary, and presented in an innovative design.

We are grateful to Salem State College and the talented instructors and students whose
creativity and commitment to ending homelessness are helping us to better communicate who we are today and where we are going in the future.

Please let us know what you think!